Things You Wont Like About Samples of a College Essay and Things You Will

Things You Won't Like About Samples of a College Essay and Things You Will The second portion of your essay should persuade your `jury' that you're a fit for this school. If you might have integrated the writings of somebody else without seeing, you are going to have the capability to discover them and rephrase them in order to take out any traces of plagiarism ahead of handing your essay in. These sentences should describe and elaborate on the primary point. An intriguing topic sentence has to be interesting, accurate and limited. The Basic Principles of Samples of a College Essay You Will be Able to Benefit From Beginning Right Away Most samples are at no charge. The introduction usually is made up of minimum of 3 sentences in length. On many college application websites, portfolio sections are provided as a means to submit supplementary material. The procedure will be easy and you just should stick to the steps. The Ugly Side of Samples of a College Essay The sort of t he essay needs to be decided before formulating the thesis and writing thesis statement being they need to match the sort of the attempt. The absolute most troublesome portions of essays is frequently the introduction and conclusion. An appropriate structure must be followed when writing an essay. Such essays are from time to time written in a series so they cover the whole scope of the theme. You may write a paper by yourself and even now. The writers ensure that they use slogans, have a suitable direction etc that makes the essay attractive to read. Take a look at free essay papers and get material to write on the subject, and be certain you're well informed. The War Against Samples of a College Essay A college application essay is a considerable method of letting the panel learn more concerning the student. How to compose your story experts say an excellent college essay is one which features a students voice and personality. As a lawyer, you're predicted to have abov e-par, even exceptional communication abilities. If you've already graduated from college or university and are trying to find an excellent job, you will need to get a persuasive resume to impress your future employer. College application essay, is a significant aspect as it assists the panel, decide on the best students that show the right sort of motivation, for placement into a few of their programs. If you are worried about school or college essay submission, check out some on-line websites and see for the best yet very affordable providers and find the best essays written on any topics and score best. College essay samples are everywhere over the world wide web and in several subjects. If you are searching for College Application Essay Format Sample you've come to the perfect spot. A thesis statement functions as a guide, on which the remainder of the paper is hinged on. You are going to be offered to get a paper on any subject. If you would like to compose an outstand ing paper, you do not just will need to write with strong vocabulary and strong grammar, but in addition, you need to draw the application readers in with a compelling topic. Your academic paper will also be in possession of a completely free plagiarism report. Professional writers are well trained and have lots of experience so can come up with a few of the greatest work. Personal Achievements Colleges are searching for students who have achieved in some region of their lives. Whatever They Told You About Samples of a College Essay Is Dead Wrong...And Here's Why Successful college essay writing always entails a detailed approach wherein students will need to concentrate thoroughly on specific individual necessities of the essay. Students usually have to compose lots of essays to be successful in college. They lead busy lives and often forget about an upcoming deadline. When selecting the right college essay topics, they should be keen to concentrate on the main ideas they are trying to pass in their essay. Now you are all set to start writing a college essay. Before you commence writing your college essay, you might want to see the essay examplesA that we've listed for you, so you may have more idea on what things to put in the college essay which you will create. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. Developing a wonderful college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. How to Get Started with Samples of a College Essay? As a way to define a topic, you ought to think about the objective of the essay. Two new essay options are added, and a number of the previous questions are revised. If you select a difficult essay topic for a specific reason, or when you have zero choice and thegiven topic doesn't interest you much, do take the support of Professional Advisers. There are several interesting and challen ging Shakespeare essay topics to select from. Ok, I Think I Understand Samples of a College Essay, Now Tell Me About Samples of a College Essay! An excellent essay is comprised of lots of characteristics like a well-structured, original thoughts and convincing arguments and far more. In other instances, if you've got to write on a topic that's not your forte then it is possible to research on the topic extensively. It's therefore required to do research to be able to identify and pick the most trustworthy article critique writing company. You should have some knowledge what you're writing about. Your tutor will definitely understand. 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‘Am I Blue’ – a Significant Piece of Work or a...

This essay is concerned with the short story ‘Am I Blue’ by Bruce Coville, and aim to identify and comment upon the themes presented in the short story such as the issues of adolescence, tolerance, homosexuality and sexual identity in general. Since its release in 1994, Bruce Coville’s short story has been subject to both praise and approval as well as controversy and criticism. This essay focuses on these various aspects. The protagonist, Vince, is a young boy who is questioning his own sexuality. Whilst dealing with this sexual confusion, he is also subject to bullying from a fellow schoolmate for being gay. The bullied teenager finds himself aided throughout the story by the†¦show more content†¦The story may also give the readers hope that the world eventually will treat every sort of person well, and that homosexual or sexually confused teens, will be able to handle what may be some tough years of adolescence. As a consequence, these teens may be better suited to manage the transition from adolescence to adulthood. Some of Coville’s defenders encourage adults to ‘teach tolerance and respect for all people [†¦] This is impossible by ignoring a whole group of people [†¦] This isn’t about homosexuality being right or wrong, it’s about kids learning to think for themselves.’ (Marcovitz 2005:97). By this quote one might sense that the story has a controversial side to it. As the acceptance of sexual differences might not be the norm across every community, stories like ‘Am I blue?’ may in some circles represent a threat to what certain people consider as the common convention in their area. Therefore, ‘Am I blue?’ has been subject to numerous discussions and controversy over the years. Coville, however, disagrees with his critics and is rather worried about conservative opinions that still exist within the modern society of today. Coville argues: In ‘Am I Blue?’ there is a story of tolerance, which a certain subset of our culture has a big problem with. I had hope that once we passed the 2000 millennium madness, that would fade, but I no longer feel

Inter-firm Rivalry in the Airline Industry- myassignmenthelp.com

Question: Discuss about theInter-firm Rivalry in the Airline Industry. Answer: Overview and Type of the paper: Content and objective: The objective of the paper is to study the sources of competitive advantage of the multinational companies based in emerging economies like, India and China enjoy in the international markets. Today the emerging economies like India, China and Brazil are experiencing a great deal of market development. The countries are experienced economic development, which has led to increase in per capita income and purchase power of their people. This has attracted more and more multinational companies to these countries. These countries like India and China have also developed their own multinational companies, which have strong presence in the developed markets and enjoy great competitive advantages. The paper would delve into the factors, which are responsible of these multinational companies enjoying competitive advantage internationally. Global market opportunities: The multinational companies based in emerging economies like India and China enjoy global market opportunities. They conduct aggressive competitor competitor companies from all round the world. They conduct analysis of the strategies of their companies in the light of their own strategies (Alden et al. 2013). This analysis shows that rivalry between firms, the stiff competition between them to gain the top position in the market and earn massive revenue requires the companies to conduct competitive analysis their competitors. It can also be pointed out that analysis of the competitors and their strategies make companies form strategies to beat or give tough competition to their rivals. These multinational companies like Tata Consultancy Services and Infosys can explore new markets of Europe, North America and South America. They can get access to the resources in these countries like highly educated human resources, advanced technology and easily available finance (Brem and Wolfram 2 014). These easy access to global resources allow these multinational companies to operate in the western and developed markets like the United Kingdom and France successfully. Market commonality: Market commonality refers to the number of markets in which the competing companies are present and the degree of importance of each of these markets to these companies. The multinational companies based in the emerging countries like India, China and Brazil enjoy a very strong presence in the developed markets as well. The companies like Alibaba based in China are entering markets like the United States of America. They are sharing these markets with the ecommerce companies like Amazon. It can be pointed out that the home country of Alibaba is China while that of Amazon is the United States of America (Sinha, Weitzel and Bishop 2015). The two companies share common market and make strategies to surpass each others market share in both the United States of America and China. Resources similarity: Resource similarity refers to the similarity in tangible and intangible resources which competing firms share. One can point out that the two ecommerce companies, the American ecommerce company Amazon and Chinese ecommerce company Alibab share various tangible resources like human resources and technology. They also share intangible resources like goodwill and brand equity. This sharing of similar kinds of resources leads to the competing companies form identical business strategies to compete with other (man and Svensson 2015). Outsource products of multinational companies based in developed economies The multinational companies like TCS and Infosys based in the emerging markets like India started outsourcing products of multinational companies from developed economies like IBM. This allowed them to gain knowledge and expertise to manufacture and market products of their own under their own brand names. These firms have emerged into powerful competitors and in fact, are giving their counterparts from developed economies, tough competition. Today they engage in stiff inter-firm rivalry which is a very crucial part of business strategies of these companies because they are capable of affecting each others profit earning and market positions. Thus, the apex management consider inter-firm rivalry to form strategies related to marketing, human resources, product planning and various other important areas of business (Schaufeli and Taris 2014). Global knowledge and process consultant: The global firms from the emerging economies have access to global knowledge and process consultant. They are able to exploit the technological advancements, human resources available and the other production factors available in the developed markets like the United States of America. The multinational companies from China and India today are able to gain knowledge about the needs of their clients and are able to design their products according to their needs. These multinational companies obtain consultancy services from the foreign markets to gain clear idea about the market conditions, government laws and customer tastes. This consultancy firms provide valuable knowledge about the foreign markets which the apex management of these MNCs utilise to make business strategies. This global knowledge and process consultants thus help the MNCs based in emerging markets form strategies, which allow them to operate in cost effective manner. It can also be pointed out that the apex manageme nt bodies of these companies make strategies pertaining to foreign competitor analysis and market condition analysis at various levels like at firm level, brand product analysis from marketing angle and at industrial level by analysing the macro economic conditions. It is this global knowledge, in depth study of the market conditions and formation of aggressive marketing strategies based on these findings are enabling the MNCs based in emerging markets dominate the developed markets globally (Lapalme and Conklin 2015). Huge financial strengths of the MNCs based in emerging markets: It must be pointed out that just like the developed market counterparts, the multinational companies based in the emerging economies are mostly public limited companies. Degree of presence of competing companies exhibits their market position, their power to overlap each others consumer base and influence each others profitability. The public limited company status allows these the companies to obtain listing on several stock exchanges in the host markets. For example, the Chinese ecommerce giant Alibaba is listed on the New York Stock Exchange. This listing on several stock exchanges allows these companies to issue shares and generate huge capital from the global market (Puutio, Kykyri and Wahlstrm 2013). This gives them the financial strengths to compete and sustain in the global market. The American market is important to both the companies Amazon and Alibaba and they compete to increase their hold over it. It can also be said that they two companies share the same consumer base a nd overlap each others customer segment. This commonality of market and consumer base requires them to conduct competitive analysis to bring about innovative products to beat the competing products in the market. This stiff competition to gain maximum market share and profits gives rise to strong inter-firm rivalry at the firm level. This firm level rivalry requires the apex management bodies of both the companies to form aggressive business strategies (Ozleblebici, Pinto and Antonio 2015). Global resource share: The multinational companies like Alibaba and Vivo mobile phone company having their headquarters in the emerging markets like China enter global markets like the United States and Europe and obtain access to their resources. These powerful companies impact their Rival companies operating same market. The companies in the developed economies come under influences of similar macro economic conditions and share similar resources, which gives rise resource similarity between them. The companies under such conditions often share similar tangible and tangible resources, which lead them to form identical business strategies. As pointed that both American mobile company Apple and the Chinese mobile phone brand Vivo come under the similar market influences in the US like operating under similar government policies and following similar wage laws while employing talent in the American market. This similarity in market influences make them share similar resources to compete in the market. They both exploit unique bundle of tangible economic resources like human resources and technology. They also share bundles of intangible resources like market goodwill. This similarity of resources factor makes them form similar strategies pertaining to various areas like marketing and financing to give each other tough competition. This access to global resource like technology, natural resources and cheap labour provide competitive advantage to these MNCs in the foreign markets like France and the US. Global product line and consumer base: The MNCs based on emerging markets like China and India as pointed out have succeeded in gaining access to global resources all over the world. They are as a result able to build huge product line to meet the demands of the customer profiles all over the world. Companies have market profile pertaining to product line and customer segments. They have different resource endowments, which allow them to compete with each. These varieties in market profiling and resource endowments decide the level and manner of competition between the firms. The resources and market position competing firms own determine how they attack and counterattack each other in the global market space. Two major companies in the market enter into stiff competition to retain their top market position and may sometimes enter to partnership to benefit from each others resources. This interchange of partnership and rival relationship take place between two companies because the often share same markets and resources. For example, in the automobile sector, the Asian MNCs often enter into joint ventures or acquire foreign companies to gain stronger foothold in the global markets. Tata Motors, the Indian automobile giant acquired the British premium automobile brand Jaguar Land Rover. It again entered into joint ventures with Brazil based Marcopolo S.A. t manufacture buses and with Hitachi to manufacture excavators. This analysis shows that these joint ventures and acquisitions help the multinational companies based in emerging markets gain stronger position in the global market and higher competitive advantage. These ventures also allow these companies to get access to global consumer ba se and gain robust revenue to catering to their needs. Concept, arguments, claim and intended contribution: Wang et al.(20178) state the global companies based in emerging markets like India and China have gained strong international positions in the global markets. These companies according to them are holding top market positions owing to their competitive advantage. Hoenen and Kostova (2015) point out that these companies obtain competitive advantage by their public limited company status, access to global resources and capability to serve a global consumer base. However, von Zedtwitz and Gassmann (2016) contradicts these two claims and argues that the multinational companies based on the emerging countries face stiff competition from the multinational companies based in developed countries. They point that the governments of the developed countries can provide stronger support and incentives to their multinational companies compared to the governments of the emerging countries. This allow the MNCs of the developed companies dominate the market and counteract the challenges posed by the MNCs based in the emerging countries. Hypothesis: Thomas Friedman in his hypothesis on globalisation spoke about a flat world. According to Friedman, there are three eras of globalisation. The first era started when the countries like The United Kingdom and France colonised several countries of Asia, Africa, North America, South America and Australia. They colonised these lands to acquire their resources and cheap human labour available in the countries like the United States of America, Brazil and India. The second era started with globalisation of the companies into foreign markets. The people in these countries experienced globalisation through these companies. The multinational companies got access to the business facilities like labour, financial resources, material resources and consumer bases in their host countries. The third era of globalisation is essentially driven by technological development, which allows individuals to transact and conduct business across the world. According to Friedman today individuals have grown so powerful with the availability of resources and technology that they are capable of influencing the whole world with their actions. This increasing power of people also put the world at risks or radical activities like terrorism capable of disrupting the economic development of the whole world. Globalisation era 1 Globalisation era 2 Globalisation era 3 Colonisation of other countries by powerful European countries like the United Kingdom and France Expansion of companies into markets Increasing power of individuals More resources available to the colonisers and exploitation of the people of the colonies High profiting aim and exploitation of workers Entrepreneurial ventures and empowerment of individuals(positive impact) Terrorism(negative impact) Figure 1. Hypothesis of globalisation (Source: Author) Research Design and Method: The researcher has used qualitative method to gather information on the topic, which is competitive advantage of multinational companies based in the emerging countries. The paper consists of information from various newspaper articles, magazines and books to gain substantial information. Result: The result of the research is that it can be pointed out that multinational companies based in the emerging economies. The outcome of the paper was finding out that the multinational companies like Alibaba based in emerging markets like China enjoy competitive advantage in the international markets. The Implications: The above study implies that MNCs from emerging economies are giving tough competition to the MNCs based on developed economies. It can also be implied that the MNCs of these two categories enter into business transactions and joint ventures worth billions of dollars. Summary: It can be summarised that the MNCs form the emerging markets enjoy high competitive advantages in the global markets. They have spread into almost all the major markets of the world and are earning high revenue due to the high market position they have acquired. References: Alden, D.L., Kelley, J.B., Riefler, P., Lee, J.A. and Soutar, G.N., 2013. The effect of global company animosity on global brand attitudes in emerging and developed markets: Does perceived value matter?.Journal of International Marketing,21(2), pp.17-38. Brem, A. and Wolfram, P., 2014. Research and development from the bottom up-introduction of terminologies for new product development in emerging markets.Journal of Innovation and Entrepreneurship,3(1), p.9. Hoenen, A.K. and Kostova, T., 2015. Utilizing the broader agency perspective for studying headquarterssubsidiary relations in multinational companies.Journal of International Business Studies,46(1), pp.104-113. Lapalme, J. and Conklin, J., 2015. Combining process consultation and structural interventions.Systems Research and Behavioral Science,32(3), pp.298-311. Mancini, L., Ranaldo, A. and Wrampelmeyer, J., 2013. Liquidity in the foreign exchange market: Measurement, commonality, and risk premiums.The Journal of Finance,68(5), pp.1805-1841. man, A. and Svensson, L., 2015. Similar products different processes: Exploring the orchestration of digital resources in a primary school project.Computers Education,81, pp.247-258. Ozleblebici, Z., Pinto, J. and Antonio, N., 2015. Variations in strategy perception among business and military managers.International Journal of Research in Business and Social Sciences, (1), pp.17-31. Puutio, R., Kykyri, V.L. and Wahlstrm, J., 2013. Sensitivity in topic development and meaning making in a process consultation contract meeting.Qualitative Research in Organizations and Management: An International Journal,8(2), pp.104-121. Schaufeli, W.B. and Taris, T.W., 2014. A critical review of the Job Demands-Resources Model: Implications for improving work and health. InBridging occupational, organizational and public health(pp. 43-68). Springer Netherlands. Sinha, A., Weitzel, P. and Bishop, W., 2015. eCommerce Supply Chain Insights in Groceries and Consumer Packaged Goods in the United States February 2015. Statista. (2017).U.S. airline industry market share 2016 | Statista. [online] Available at: https://www.statista.com/statistics/250577/domestic-market-share-of-leading-us-airlines/ [Accessed 12 Oct. 2017]. von Zedtwitz, M. and Gassmann, O., 2016. Global Corporate RD to and from Emerging Economies. Wang, C.L., Wang, C.L., He, J., He, J., Barnes, B.R. and Barnes, B.R., 2017. Brand management and consumer experience in emerging markets: directions for future research.International Marketing Review,34(4), pp.458-462.

The event tourism and the event management Essay Example

The event tourism and the event management Essay The report is about event tourism and it will be discussing the definition of both the event tourism and the event management. The report will also be focusing on the different typologies of event tourism, the links between the event and tourism, the impacts of event tourism moreover will also be giving the comparison of the impact of events Definition of Event management Event management includes areas of applied knowledge and specialized training focused on planning, construction and administration of events that are organised, surrounded by celebrations and other events, especially those in the field of firm and companies comprising of conferences, exhibitions as well as in field of private events comprising of weddings, celebrations and social gatherings of certain groups.(Getz 2008) Definition of event tourism We will write a custom essay sample on The event tourism and the event management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The event tourism and the event management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The event tourism and the event management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer An organised occasion such as a meeting, conversation, exhibition, special event, gala dinner, etc. An event is often composed of several different yet related functions. (Getz 2005, p. 16, as citied in Bowdin et al 2011) the principle that applies to the events are provisional plus that: Every such event is unique, stemming from the blend of management, program, setting, and people Links between tourism and event The New Zealand Tourist and Publicity Department (1987, as citied in Getz 2008) says that Event tourism is an important and rapidly growing segment of international tourism. According to Getz (2008), both the demand and supply aspects must be considered when combining events and tourism together. A certain determination of the type of tourists travelling as well as visiting the events is required for a clear understanding of whether event tourism is worth it or not. However, on the other hand Getz (2008) has mentioned that local and regional events could present as a problem from a tourism point of view. If tourism is linked with these local events where investment is required to develop and promote them, it might cause some discomfort to students to the local residents. Typologies of the event (Getz 2005 as citied in Getz 2008) According to Getz (2005) the typology of planned event makes an effort to categorise major categories, differentiating among those in the public area and those of primary interest to individuals and minor, private groups. Depending on the purpose and circumstances, events can fall into more than one category. (Getz 2005:19) Getz (2008) highlighted that the important classes of the organised occasions are arranged on the basis of their structure which includes variations in their aim and functioning. Some variations are for public events whereas some other programmes are organised for contest, fun, entertainment and socializing reasons. A lot of times there is a need of specialized services which allows the managers of the services to contact particular types of events. The events can also be linked with highly qualified associations and occupational routes. What makes event special Getz (2005) suggests that some of the things that makes event Special are its uniqueness as all event offers an irreplaceable experience by the combination of management, setting of the event, and the visitors that attend the event. Many events depend on the must see or once-in-a-lifetime scenarios to increase its visitor numbers. Other things like the quality of the event, use of the tradition within the event, meeting the customer needs, affordability of the event things like these can also make an event special.

Workforce Diversity

Organization Culture/Workforce Diversity Abstract Different organizations are defined by the unique characteristics displayed by their workforce. Developing unique behavior enables workers to share responsibilities and attain a strong bond that helps the company to realize its corporate goals. This paper will analyze organizational culture and workforce diversity and evaluate their contribution towards organizational success.Advertising We will write a custom essay sample on Organization Culture/Workforce Diversity specifically for you for only $16.05 $11/page Learn More Organization Culture Organization culture is defined as a unique and different way of thinking and behaving that is demonstrated by workers from the same organization. It is a characteristic pattern that is distinctive and recognizable, one that enhances the operations carried out in a particular organization (Moffat, McLean, 2010). For an organization to develop its unique culture, there must be shared understanding between the w orkers. The shared understanding is derived from the executives, who encourage joint operations. Through the shared understanding, organizations are able to perform better. The coordination that is created within organization’s workforce increases productivity and encourages workers to focus on organizational objectives. In the development of an organizational culture, workers must be given an opportunity to express their views, present proposals and engage in debates that are all geared towards realizing the organization’s goals. When the workers are given the freedom of expression, they develop a coordinated and shared understanding, which is unique for all organizations. Organizational culture can also be defined as an invisible web that enhances decision-making, and employees’ behavior and thinking (Schein, 2010). The routine and common practices seen in every organization is the culture that is sometimes taken for granted. In the development of these unique characteristics, there must be agreements between the executives and the junior members on how to proceed. The culture is not forced into the employees, but rather, it is nurtured and slowly developed to perfection. The nurturing process allows the employees to fully understand their responsibilities and develop shared interests for enhanced coordination (Moffat, McLean, 2010). Some of the tools that can be used by organizations to enhance culture are the social networking sites. The main objective of a culture is bringing together employees’ behaviors and ways of thinking to one common and shared characteristic that is geared towards achieving the company’s goals. Communication is the key to realizing this objective and social networking sites provide a good framework on which workers can communicate, give their views and consent on certain issues in the company (Tan, Lee, Chiu, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The possibility of communication and sharing ideas increases the commonality among employees and shapes up a shared way of thinking (Moffat, McLean, 2010). Conversations within an organization are the most effective ways of ensuring that ideas and interests are shared. Without proper communication, employees would be disintegrated and this would lead to varying behaviors and thinking. The leaders must make the most sensitive decisions for a company. However, through the social networking sites, ideas can be generated from the rest of the workers and help in establishing the best decision for the company. These tools are effective in developing the ‘both-and’ strategy that allows for contained debate from all the employees within an organization. Ambiguity can cause the company to collapse. However, all the information concerning the company that is in circulation can be verified through social netw orking sites. Through conversations and communication, any ambiguity detected in an organization can be discussed and this can lead to new possibilities (Schein, 2010). The social networking sites are frameworks on which corporate members and employees can meet and discuss the issues affecting the company. In addition, the tool can be used to come up with development ideas from the workforce despite the fact that the executive management has to approve them. Shared interests and understanding shape up organizations and enhance communication between workers and executives. While this feature goes undetected in many organizations, it is present through common behaviors and unique characteristics (Tan, Lee, Chiu, 2008). All organizations have their unique characteristics and any new employee is expected to study and be connected with the existing culture for shared understanding to exist. New employees can learn about the existing culture by observing, or following the conversations i n the social networking sites. The expectations from the organization are defined in the sites and they assist in determining the best strategy to be adopted by the company. The management has to set up effective communication channels that are to be used by the workers in developing a unique culture (Moffat, McLean, 2010).Advertising We will write a custom essay sample on Organization Culture/Workforce Diversity specifically for you for only $16.05 $11/page Learn More While social networking sites are some of the best communication channels, other ways may be considered provided they enhance dialogue and allow all workers to express their views. With increased freedom and opportunities to contribute to organizational matters, a culture is formed that streamlines all employees’ thoughts and behaviors towards realizing corporate goals. Productivity is increased when the workers and the organization develop common interests. Development of opportuniti es by the managers increases the efforts from the workforce and ensures that corporate objectives are prioritized. Workplace Diversity The concept of workplace diversity can be defined as the existing differences between workers in an organization. It is a wider definition of the employees in an organization in terms of gender, race, age and ethnic background. In addition, it also encompasses personal behavior, cognitive styles and experiences among others. In workforce diversity, there are various benefits and challenges present. One of the benefits is increased adaptability in the workforce (Herring, 2009). Employees with different characteristics will provide different solutions to the problems within an organization. For a company to be successful, the employees must have the potential to embrace diversity. Since employees possess different and unique characteristics, they provide the required skills and experiences that are required to realize corporate goals. The other benefit is the availability of many viewpoints to a problem. In a company with same employees, the viewpoints and ideas for solving corporate problems are limited. However, in a diverse workforce, there are different ideas and viewpoints that help in reducing the problems in an organization. Efficiency and effective execution of requirements is realized only amid a diverse workforce. This is due to the potential held by each of the workers, which helps them utilize their unique traits to the company’s benefit. Each employee acts as a representation of a larger group and hence offers his/her best (Kundu, 2003). A young worker would want to prove that young employees are competent and perfect, while an old worker would like to prove that experience brings about perfection. Through such competition, an organization increases its output.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A diverse workforce also ensures that there is a broader service range. In a multi-cultured workforce, offering services on a global basis becomes an easy task. Barriers to communication and other issues are dealt with by the diversity present within the organization. With a diverse workforce, a company can allocate specific employees to specific tasks depending on the nature of the job and customers’ expectations. A company can exploit languages, cultural understanding and experiences possessed by members of its workforce (Kundu, 2003). This helps in ensuring that there is equal representation and improving service delivery. There are various challenges that are associated with a diverse workforce. One of the challenges is communication (Herring, 2009). The diverse workforce may bring about cultural, language and perceptual barriers that may hinder effective communication. Whether intentional or unintentional, employees may develop certain perceptions about certain factions and hence limit openness and coordination. Without proper coordination, the company may reduce productivity and record losses. The other challenge in workforce diversity is that some of the workers may be resistant to change. When joining a new company, employees must be willing to change and adapt to the culture and expectations of the company. However, people from different regions may bring into the company different beliefs that may compromise its organizational culture. Workers with different beliefs may fail to change and comply with the organizational expectations. Bringing along experiences and strategies and sticking to them, even when they are not workable, are some of the common characteristics of a diverse workforce (Corinne, DiTomaso, 2004). The other challenge of workforce diversity is experienced in the implementation of policies to cater for it. All the employees must feel appreciated and represented in the best way possible by the company. The company must ensure t hat all its policies are fair and just and that there is no discrimination and prejudice against any employee (Herring, 2009). The implementation process is very tricky as it can compromise certain values hitherto held by the company. In addition, it may favor some employees at the expense of others. To prevent the challenges from affecting an organization, the management should frequently assess their diversity process to determine whether there is need for change. Assessment allows the management to determine all possible challenges at an earlier stage so that solutions can be easily developed. Training of the workforce should also be prioritized to prevent some workers from resisting change. The training is meant to help the workers learn about the existing culture and the expectations of the company and its customers. Workforce diversity is therefore beneficial to a company, but can also affect the operations if not properly handled. The workers should work together with the man agement to ensure that all challenges are addressed and that corporate goals are not compromised. References Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). San Francisco, CA: Jossey-Bass. Moffat, A., McLean, A. (2010). Merger as conversation. Leadership Organization Development Journal, 31(6), 534-550. Kundu, S. C. (2003). Workforce diversity status: a study of employees’ reactions. Industrial Management Data Systems, 103(4), 215 – 226. Herring, C. (2009). Does Diversity Pay? Race, Gender, and the Business Case for Diversity. American Sociological Review, 74(2), 208-224. Corinne, P., DiTomaso, N. (2004). Workforce Diversity: Why, When, And How. Research in the Sociology of Work, 14, 1-14.

Why the Rainforests Destruction Should Be Prohibited

Why the Rainforests Destruction Should Be Prohibited The most important thing we can do – is to care. We have to care about the world we live in, the beauty we are surrounded by, the life that flourishes around. Forests Are the Lungs of the Earth Earth is beautiful. The 30% of its land area is covered with forests. These are the environs that play an important role in the planet functionality. They help control climate, regulating atmospheric gasses and maintaining rainfalls. More than 50% of the world’s species consider rainforests to be their home. But. Every minute, forest the size of 20 football fields is felled. Every day we lose about 80, 000 acres of tropical rainforests. Experts agree, that in 100 years the remaining forests will disappear. We surely can plant another tree. But can we plant another ecology? WARNING! GLOBAL WARMING! Nowadays the largest forest fell occurs in the following countries: Brazil Indonesia Democratic Republic Congo Malaysia Bolivia Columbia Peru Myanmar Cote d’Ivoire Madagascar Venezuela Cambodia Vietnam Laos Why Are the Rainforests so Important? Rainforests help control the weather and the overall planet temperature. Only Amazon produces about 20% of the oxygen. But that’s not the full list:   Rainforests had been evolving for about 100 million years, thus they came to be home for more than 35 million species of animals and plants. Deforestation will kill them all.   Forests provide oxygen humans cannot live without. Moreover, they absorb the harmful carbon dioxide, WE release. What do we have? We release carbon dioxide that kills us and we kill rainforests that could save us. The irony of fate.   A quarter of all the medicines we have today come from the plants grown in the rainforest. And this is only 1% of all the plants explored! What if we explore 100% of the rainforests plants? Probably we would have cures for all the diseases bothering us today. But again – we kill what can really save us.   Forests regulate rainfalls, filtering water and supplying it to the rivers and irrigation systems. Our planet must be extremely thankful, so must be we.   Rainforests are home for indigenous people, as still may tribes live in the heart of the rainforests all around the world. The whole scope of deforestation process is horrifying. By killing the oldest ecosystem on the planet, we are losing the chance to live a fulfilled life on this planet. Our planet is such a beautiful place in the universe, we cannot let it die. Why Are the Rainforests Felled? The main cause of deforestation is humans. We find so many reasons for the rainforests cutting down: Agriculture Wood for hardwood Road establishing Pulp for paper making paper Land for living Grazing land These motives tell only one thing – people want the civilization to rule, but in 100 years, when rainforests disappear, we will prefer something different at all. Now we still have time for the big change to happen. WE must be this change. Otherwise, it will be too late. See also: What Electric Cars Are Doing to Reduce Global Pollution Levels? What Can We Do about Global Deforestation? So, what should we do to help save at least some of the remaining forests? Tip 1. People are consumers in nature. Now we have to consume wisely. Recycling the products that made from trees (like paper) allows using them repeatedly. In such a way, we decrease the need for these products, thus – in the trees. Tip 2. There  are companies, that are environmentally friendly, they do not make any damage to nature and are of high quality. Many companies also sell products made out of recycled material. Such items are more expensive, but ecology is priceless. Tip 3. Try to eat less meat. Lower demand for meat is lower demand for grazing land. Fewer grazing lands – more forests. Tip 4. Read newspapers and magazines online. Tip 5. Plant a tree, or two, or the forest. ENVIRONMENTAL EDUCATION AND GREEN CITIZENSHIP The most important thing we can do – is to CARE. We have to care about the world we live in, the beauty we are surrounded by, the life that flourishes around. Indifference will never make a change. We are the ones who can do it. My grandparents lived at the forest. When I was little I used to play there, have picnics with my family and friends, read my favorite books, dream big or just listen. That was a great time spent with the closest people in the amazing place. A year ago, it was felled. Every tree of my dream-place was cut down. Birds do not sing there anymore. I do not walk there anymore. It’s just an empty spot on the map and the hole in my heart. They fell our forests to construct the road, but they ruined much more. It’s not only the problem of the rainforests disappearing. It’s a matter of every tree growing at the house or in the park.   We have a big problem which needs an immediate solution. We cannot stay aside from this. Together we can stop the deforestation disaster.

Project paper and Feasibility Paper Research Proposal

Project paper and Feasibility Paper - Research Proposal Example The primary independent variable is desire for social acceptance because drinking is such an important part of American society and all the social events and celebrations, that teenagers just can’t separate themselves from it and thus begin drinking at an early age and become victims of accidental injuries and death when they drive after drinking. The primary dependent variable is underage drinking, which is a cause of increasing concern amongst American socialists and policy makers, considering its alarming effects on teenagers health, their academic and occupational performance, sexual behaviors, and most importantly the increasing number of traffic accidents. According to statistics published by the National Highway Traffic and Safety Administration (NHTSA), in 2007, 31 percent of young drivers (between the ages of 15 and 20) who were killed in traffic accidents had blood alcohol concentrations of 001g/dl. According to the Centers for Disease Control and Prevention, alcohol is the most commonly abused drug in the United States (more than illicit drugs and tobacco). The American Medical Association states that approximately 11 million American youth consume alcohol, of which 11 percent are people between the ages 12 to 20. A 2007 survey conducted by the Youth Risk Behavior revealed that approximately 45 percent of all highà ‚  school  students drank some amount of alcohol, of which 26 percent binge drank and 11 percent drove under the influence of alcohol. The primary independent variable causing underage drinking is social acceptance. When teenagers enter college, they experience a new sense of freedom being away from home and they begin interacting with more people and attend more social events. The glamorous way in which drinking is portrayed in advertisements, movies and all media generally, has made drinking an integral part of celebrations and having fun. Thus no social event and teenage party is complete without alcohol and the teens start drinking

What are your opinions of the movies uploaded to Moodle this week Essay

What are your opinions of the movies uploaded to Moodle this week - Essay Example presents President Bush to have rigged the general election and consequently declared the winner portray that political interests are marred with personal gains more than the interests of the people who elect the leaders into their respective positions. To pursue these interests, mechanisms must be put into place in order to facilitate the entire process. The second movie merges politics with conflict, war and hope at the same time. The US has for a long time pursued the Middle East countries, engaging them in wars and/or fighting them when warring with other countries other than the US. Analyzing the concepts under which this is beneficial or harmful only proves difficult than the subject matter. US has destroyed and messed up many Middle East countries, but at the same time it has actively been involved in the reconstruction of these nations. Such a process denotes hope for the disadvantaged, but the interest pursued here remains unclear. The 9/11 event therefore puts forward the theory of â€Å"things gone futile†, when the US found itself under attacks. Further to the interests of this movie, the Middle East and the US have been said to collaborate in business. This fact only makes the analysis of the relationship between these nations dynamic, critical and hard to explain, just represented by the film. Media reporting and the lies of Michael Moore can be connected, and a balance can indeed be stricken between the two. The Aljazeera Control Room (Part 1) and the lies of Michael Moore depict critical analysis of the things that have been taken literally or for granted by the society in relation to politics and governance. Unfairenheit 9/11- The lies of Michael Moore can be described as an insult to the word â€Å"dishonest†. This film presents very analytical cases of events that occur in the ordinary social setting but with rare realization of the ordinary person. However, to my own opinion, these movies have been exaggerated to present the cases contained

Tma Essay Example for Free

Tma Essay People, being naturally inquisitive, have often been referred to as scientists. Even as young children, people are constantly testing and evaluating the boundaries to decipher their own social environment and quickly recognise what is acceptable and what is not. This soon evolves into intuition and whether it is constructed in a logical and rational way depends on a number factors. However, when considering cognitive psychology and the information processing that underpins judgements and risks, peoples cognitive processes are often likened to computers in the way that these processes interact. This essay begins by looking at Fritz Heider (1944, as cited in Buchanan et al. , p. 60) an influential psychologist in this area who coined the phrase naive psychology. It then progresses onto the advantages and disadvantages of the attribution theories using Kelleys covariation method and MacArthurs vignettes to test the theory. This is followed by looking into optimistic bias and whether this bias can prevent people from constructing rational and logical theories when making sense of their social environment. Finally, the essay evaluates the HIV/AIDs and smoking progression and how people can conceptualise risk, resulting in laying blame elsewhere other than in their social group. Heider was one of the first psychologists to study in detail social cognition. He believed that delving into how people made sense of their social environments was fundamental in understanding social behaviours, he believed people actively built models of cause and effect to find predictability and regularity which would help control their lives, operating like naive psychologists. Heider also believed people used this method when people perceive others and their actions. He constructed a study using animated cartoons of moving shapes consisting of a circle, a box and a rectangle. When asked to describe what they saw, all but one of the participants described the shapes movement in terms of human action. The fact that these people were perceiving these shapes automatically to be people goes some way to provide support for Heiders theory and prove that people are certainly trying to make sense of their social environment. However this, albeit simple use of experimental social psychology, has a few limitations. As this was a simplified experiment and disimilar to what would happen in a real social environment, Heider was not able to prove that the results would be the same outside in real life. In fact, often results obtained outside of the laboratory conclude opposite results to that of the laboratory. There is also a possibility that the participants, upon hearing that they would be attending a psychological experiment, subconciously associated psychology with people or themselves and their answers reflected this. In an experimental condition there will always be confounding variables no matter what measures are taken to eliminate them, it is certainly difficult to take research on perception and attention out of everyday life and into a controlled experiment. In a social environment because people are not manufacturing social situations, people see them as they are, this could put them in good stead to construct rational and logical theories on their environment. What Heiders theory lacks is specific procedures and data. Harold Kelley (1967, as cited in Buchanan et al. , p. 2) who developed the covariation model, used testable predictions and data in his attribution theory. The attribution theories suggest people distinguish between external/disposition factors and internal/disposition factors to recognise the causes of social behaviour. Kelley proposed that when people use information in causal reasoning, three variables are decided upon, distinctiveness, consensus and consistency, this was known as the covariation model. He supported the belief that people behave like intuitive scientists. MacArthur (1972, as cited in Buchanan et al. , p. 4) tested this theory in her studies, she wanted to test the effect of different types and level of information on the nature of causal attributions. She used 16 vignettes, a short description of a behaviour event that contained different types of the three variables, CCD. They then assigned an internal or external cause to the event. The results were supportive of MacArthurs theory and imply that we tend to favour internal rather than external attributions, the FAE (fundamental attribution error). However, it has been proven that people do not use always use all the information available to them. This shows that the way people view risk is not particularly logical, people overlook risk and when comparing people to experts, people do not usually conceptualise risks as well as experts Vignettes are easy to use and provide much needed data and from a large number of participants which is likely to produce more accurate results. The kind of control applied in this study would not have been able to take place if it took place in real life. However they do have low ecological validity because of this very reason, it is still constructed. Attribution theories have also been criticised for overstating the rationality of peoples causal reasoning. When considering the idea of people as intuitive scientists it is important to understand that people can tend to be more optimistic about risk than statistics warrant. This results in optimistic bias. For example, irrespective of empirical evidence, some people think smoking wont harm them. Some people know that they are likely to become ill from it and still continue because the immediate gain overcomes any alternative, albeit potentially deadly. This may be as a result of a motivational source which can result in judgemental biases. There are several explanations for this optimistic bias. The availability heuristic, which involves making decisions based on generating examples in peoples cognitive system, perhaps someone they know who has smoked constantly for 60 years has other any side effects. These are good examples to use when deciphering whether people are intuitive scientists and can make rational and logical judgements because the risk of smoking can be estimated using mathematics. The amount of people that still smoke however is a strong argument that people may be intuitive scientists but the concept of making rational, logical decisions can still be lost if alternative factors get in the way, like smoking or HIV. When people have to make decisions quickly, they often unconsciously rely on incomplete information as a result of the environment in which the social cognition takes place, rather than just the basic cognitive processes, this could account for people rejecting the possibility of HIV leading to death, perhaps because the information they have in incomplete. The fact that people have survived despite this however goes some way to suggest that although peoples cognitive processes do not always lead them to the mathematically correct answer, perhaps that element of risk, optimistic bias and inquisitiveness has prolonged peoples evolution so far. The studies involving optimistic bias and indeed many studies involving how people conceptualise risk however, have been conducted in largely Western cultures and having found previous contradictions between studies in Western cultures, (which tend to focus largely on the individual rather than the social group, as is more popular in many Asian cultures), these theories may not apply to the majority of people and therefore more research entailing diverse cultures would build a more successful conclusion as to why optimistic bias occurs. One reason could be evolution, natural selection could have resulted in humans having evolved with optimistic bias meaning that the people who took the risks were more sexually successful. Another reason for this could that in the urgency of everyday life, people do not use all the information available. One could argue that as we do not process everything we see, we connect the dots based on our rational judgement. The people in many of these experiments drew from their own conclusions and upon their own schema which could be wrong. This kind of error highlights one of the disadvantages of people drawing from their own logical and rational theories. Although it is important to note that the above examples are experiments and the situations are unlikely to occur in everyday life, however research has also shown our schema is highly tuned and usually correct. Both cognitive psychology and experimental social psychology initiate ideas of people thinking in machine ways, operating like scientists but the studies have shown otherwise. Perhaps logical and rational ideas are ideologies and are not appropriate in the context of our own social environments. People, in general tend to perceive events as being more under their own control than they perhaps are, it is clear from these studies that people can sometimes become more optimistic when is comes to risks when comparing the true scientific statistics. From the research into varying theories it appears that the majority of people are intuitive scientists, that to a certain extent people do use logical and rational theories to make sense of their social environment, however these are not always successful. As the evidence of several theories suggests, intuition in people is not always correct. Mistakes are bound to be made, especially when motivation factors overcomes logic and experience and imagination interferes with the process. If people have survived thus far using their own rational and logical judgements than anything further may be seen as striving for improvement, where one could argue, it is unnecessary. Word count 1,503 References K. Buchanan, P. Anand, H. Joffe ; K. Thomas (2007) Perceiving and understanding the social world. In D. Miell, A. Phoenix, ; K. Thomas (Eds. ), Mapping Psychology (2nd ed. , pp. 5-49). Milton Keynes: The Open University

One Soldier Staring Death in the Face :: Interview Essays

One Soldier Staring Death in the Face War is full of violence and death. This violence and death causes severe emotional trauma. I myself cannot imagine what war is like, or what it is like to have someone I love go off to war. I know I'm lucky because of this. When a loved one goes to war, they may die, they will be scared, and they will be gone. Worst of all, their fate is unknown. Any person that loves another, whether it be a spouse, parent, sibling, or friend, will feel sorrow when seeing that loved one go to war. I have seen some of the horrors of war retold in movies, books, pictures, interviews, and television. To me, war is also interesting. The History Channel has always sparked my attention especially WWII specials. I have read Just and Unjust Wars by Michael Walzer and On War and Morality by Robert Holmes. These books have given me philosophical viewpoints of Just War Theory and Pacifism. Just War Theorists believe that war can be justified with a just cause for the war and fighting humanely. Pacifists believe that war is immoral and cannot be justified by any means. After both of these reading I gained many new viewpoints on war, but I still remained uncertain about war. To help solve this dilemma I interviewed a person with first hand experience in war. I believe that interviewing an actual war veteran is the most effective way of learning about war. Brooks Henderson Jr. (277806) of the United States Marine Corps, Third Defense Battalion is a veteran of WWII. He entered the Marine Corps on November 26 1939, in hopes of becoming a Marine Guard of the American Embassy in China. Instead he was among the first Marines to step on Midway Island in 1940 to fortify the island for a possible war in the Pacific. Next he was sent to Pearl Harbor. There he remained in the Marine barracks and trained, specifically with the U.S. 90mm. Anti-Aircraft Gun and the U.S. Army Bofors. The 90mm shoots a twenty-one pound shell in any direction at a distance of 13,500 yards at twenty-eight rounds a minute (Kirk and Young 263). The Bofors are a much smaller anti-aircraft gun that is fully automatic but has no tracking system; the operator has to aim and shoot, unlike the 90mm that had data and a controller to help aim. One Soldier Staring Death in the Face :: Interview Essays One Soldier Staring Death in the Face War is full of violence and death. This violence and death causes severe emotional trauma. I myself cannot imagine what war is like, or what it is like to have someone I love go off to war. I know I'm lucky because of this. When a loved one goes to war, they may die, they will be scared, and they will be gone. Worst of all, their fate is unknown. Any person that loves another, whether it be a spouse, parent, sibling, or friend, will feel sorrow when seeing that loved one go to war. I have seen some of the horrors of war retold in movies, books, pictures, interviews, and television. To me, war is also interesting. The History Channel has always sparked my attention especially WWII specials. I have read Just and Unjust Wars by Michael Walzer and On War and Morality by Robert Holmes. These books have given me philosophical viewpoints of Just War Theory and Pacifism. Just War Theorists believe that war can be justified with a just cause for the war and fighting humanely. Pacifists believe that war is immoral and cannot be justified by any means. After both of these reading I gained many new viewpoints on war, but I still remained uncertain about war. To help solve this dilemma I interviewed a person with first hand experience in war. I believe that interviewing an actual war veteran is the most effective way of learning about war. Brooks Henderson Jr. (277806) of the United States Marine Corps, Third Defense Battalion is a veteran of WWII. He entered the Marine Corps on November 26 1939, in hopes of becoming a Marine Guard of the American Embassy in China. Instead he was among the first Marines to step on Midway Island in 1940 to fortify the island for a possible war in the Pacific. Next he was sent to Pearl Harbor. There he remained in the Marine barracks and trained, specifically with the U.S. 90mm. Anti-Aircraft Gun and the U.S. Army Bofors. The 90mm shoots a twenty-one pound shell in any direction at a distance of 13,500 yards at twenty-eight rounds a minute (Kirk and Young 263). The Bofors are a much smaller anti-aircraft gun that is fully automatic but has no tracking system; the operator has to aim and shoot, unlike the 90mm that had data and a controller to help aim.

Marriage in Jane Austen’s Pride and Prejudice Essay

The intricate nexus of marriage, money and love in Jane Austen’s society is unfolded through the development of plots and characters of her novel Pride and Prejudice. In the nineteenth century’s rural England, marriage was a woman’s chief aim, both financially and socially. Financially because of women’s dependent position marriage was the â€Å"only honourable position†, infinitely preferable to the dependence of precarious shabby-genteel spinsterhood. Money was, therefore, a very significant aspect of Austen’s society, especially when marriage was concerned. â€Å"A single man of large fortune† was naturally considered as â€Å"a nice thing† for the unmarried girls. Partners were chosen for what might now seem unemotional reasons: fortune and connections, similar to, but preferably better than one’s own. By representing a series of marriages, Austen in this novel unearths and elucidates different aspects of the role of marriage, money and love in her society. Austen was a realist and painted her time as they were. In this novel, love and money-based Darcy-Elizabeth marriage is the most successful one whereas the marriage of Elizabeth’s parents, Mr. and Mrs. Bennet, is one of the faulty ones. Mr. Bennet married his wife being â€Å"captivated† and tempted by her â€Å"youth, beauty† and physical appearance. He forgot that the first appeal of a pretty face does not last long unless serenity of mind and sweetness of temper provide more enduring powers of attraction. Moreover, Mrs. Bennet inherited no property. So, form every point of view, this marriage is a failure. Mr. Bennet, therefore, always has to endure her â€Å"weak understanding†, vulgarity to such and extreme degree that he has nothing to revel in except confining himself to his library all the day, and thus eluding the necessary rituals of family and society. Charlotte’s loveless matrimony for financial security with the pompous Collins is another interesting marriage. Being twenty-seven and plain looking and realizing that it is her last chance, she accepts the grotesque Mr. Collins, to whom the role of romance and love in life is beyond the reach. He only wants a wife, because in the eyes of the society it is time for him to settle and be married. Charlotte knows that apart from some kind of security and happiness, marriage gives a woman a position. She has few hopes of happiness in marriage beyond the material comfort it can give and so she marries Collins who is inferior in intelligence, only for the ‘home and position’ he offers, as she believes â€Å"Happiness in marriage is entirely a matter of chance†. The marriage and money theme operates in a baffling way when Elizabeth herself comes to marry. When she sees Pemberly, her ‘prejudice’ against Darcy begins to be ‘subdued’ and later by accepting him she makes the most glorious match of and of Austen’s heroines. The fact that Darcy has then thousand pounds a year is not to be ignored; it emphasizes the perfect adjustment between personal and social ambition achieved by Elizabeth. [Actually Jane Austen understood better than any other of her contemporary English novelists the degree to which social and personal behaviors and even emotion depend on the economic framework of the society.] Moreover, in her marriage with Darcy, affection and understanding, financial security and social engagement are juxtaposed. But to achieve all these material things she has never turned herself into a â€Å"husband-hunting butterfly† despite her mother’s inducement. Although she is aware of the fact that in her society a senile spinster, without any fortune, is faced with the prospect of a bleak future full of deprivation and humiliation, still she is the bold heroine who at first showed courage to refuse two marriage proposals. To Austen, sexuality was far less vital to relationships than its counterpart, affection. Therefore, Lydia’s ex-based marriage with the seductive but penniless Wickham later turns out to be an unsuccessful ones. Wickham’s plausible appearance even overwhelmed Elizabeth once. His former interest in Miss King and her â‚ ¤ 10,000 dowry alludes to the role of money in marriage. He only takes Lydia to London only for physical enjoyment. As a consequence, their marriage ends in his going â€Å"to enjoy himself in London† and Lydia’s patent failure in managing her household financially despite Darcy and Elizabeth’s continuous help. The Bingley-Jane marriage is another example of good marriage, like the Darcy- Elizabeth marriage, where mutual understanding, romance and financial  stability are combined. Their affection-based marriage works as both are perfectly amiable, modest and gentle. The established marriage of the Gardiners is too shadowy to have a dramatic role. We are only dimly aware of it as a satisfactory relationship between two apparently similar type of persons. In â€Å"Pride and Prejudice† we experience different marriages in the light of one another. Austen presents all the material for an al-round understanding and view: Jane and Elizabeth, combing love and marriage, Charlotte marries for safety, Lydia repenting at leisure. The married couples are equally varied, from well-matched like the Gardiners to ill-suited like the Bennets. The novel says in effect that the real object of love and marriage is not only financial security or physical passion or romance, but also the self-development that true relationships bring about. A marriage can only become an institution when it provides for the fulfillment of both men and women’s aspirations, sanctified by love and validated by prudence that both Elizabeth Bennet and Mr. Collins can live on, the former drinking deep draughts of life’s fullness, the later continuing to sip its littleness. The richness of Pride and Prejudice lies in that exploration of life and marriage by Jane Austen.

The Bombmaker

This was the part of the job that he hated, planting the bomb; any thing could go wrong. He checked his watch, 10:20, ‘good' he thought the train wasn't due for 20 minutes. He was putting the blue hold-all with the bomb in inside the tunnel. It was set to go in ten minutes. When he put it down he ran back to the car, his orders were to plant the bomb and make sure it went off with out a hitch. The bomb was meant to disrupt only not to kill or maim. He looked to the tunnel and to his horror he saw three school children about to pickup the bag and set off the bomb. He jumped out of his car and ran to the tunnel as fast as he could shouting â€Å"DON'T TOUCH THAT BAG.† It was too late. That was five years ago†¦ Andrea has always blamed her self for the accident. After that she left the IRA. They begged her not to leave, special branch begged her not to leave, but she was adamant she didn't want to make bombs any more. Present day It was 10:30 in Tokyo. Michael was on his way to Tokyo tower for a meeting with the triads. He decided that if he ever got out of this one alive he would go completely legit. When he got there he was patted down to make sure he was not wearing a wire. He was clean. â€Å"Well Michael we need a favour† said one of the triads â€Å"we need a building to be destroyed for the insurance we hear you know someone to do it.†(Michael is ex-IRA) â€Å"Yea I KNEW some one but I have lost contact with them† replied Michael â€Å"All you have to do is give us the address and we will get back in contact with them† said another triad. â€Å"Here is a picture of the building to be destroyed† It was an office block built in the 70's. The building looked as if it was going to fall on its own. Meanwhile 10,000 miles away in Southeast London Andrea Hayes was putting her 7-year-old daughter Sam to bed. â€Å"Its about time she went to bed, she's got school in the morning† â€Å"Yea what's on TV tonight† â€Å"Just a wild life documentary† â€Å"Ok† While they were talking they didn't hear people braking in the back door walking up the stairs to their daughters room. One of them stumbles â€Å"Quiet† the woman whispered â€Å"all we need to do is grab the kid and get out† So they crept carefully to the room picked the girl up and got out of the house without Andy or Jack hearing them. Andy woke up the next morning and went to get Sam up for school. When she got to her room she found a mobile with a post-it note on with her code name from the IRA and a phone number on. She left Jack in bed and went out back to call the number. â€Å"WHAT HAVE YOU DONE WITH MY DAUGHTER?† shouted Andrea â€Å"Calm down Andy your daughter will be fine as long as you do as we say.† â€Å"Ok† said Andrea calmer than before â€Å"what do you want me to do.† What followed were some instructions to go to London and wait on Baker Street for a brown ford transit. Just before she left for London she left a note for jack telling him to contact Frank Carter of special branch and tell him ‘they have got Brian' When she got to London she rented a hotel room to stay in till the pickup. Because the hotel was a short walk to Baker Street she was only waiting for 30 seconds before she bundled in to a van. â€Å"Who are you†¦Ã¢â‚¬ just as she was knocked unconscious About 3 hours later†¦ â€Å"W†¦w†¦where am I† asked Andrea groggily â€Å"You are in a house.† replied voice â€Å"wh†¦who are you† asked Andrea â€Å"You can call me Lisa† replied the Lisa â€Å"and what you will doing is building a 2000 pound fertiliser bomb† â€Å"WHAT† exclaimed Andrea â€Å"YOU WANT ME TO DO WHAT† â€Å"yes we know it sounds a bit big, but we think you can pull it off† â€Å"Ill need help, and materials do I get them† enquired Andrea â€Å"of course you do, just write up a shopping list and ill send these two to get it all† Lisa said pointing to two big strong men called wrestler and boxer. So she set to work putting together the bomb While this was happening 300 miles away at home†¦ Jack was just waking up seeing the he jumped out of bed and ran downstairs to see if Sam had gone to school when he saw the note. It said ‘Jack call special branch and ask for Frank Carter and say they've got ‘Brian.' Who was ‘Brian' what did she have to do with special branch. While all this was running through his head one big question was where is Andy and where is Sam. He instantly grabbed the phone and called the police to get through to special branch. â€Å"Frank Carter does not work for special branch any more,† said the operator. â€Å"Well then could you call him and say they've got Brian† (A clicking sound) â€Å"What do you know about ‘Brian?'† said another voice â€Å"Nothing my wife left me a note to say that to Frank Carter.† â€Å"Stay there we will come and get you† â€Å"Ok† Meanwhile Andrea was nearing completion of the bomb â€Å"How is it going† asked Lisa

The Chair, The Needle, The Gas Chamber essays

The Chair, The Needle, The Gas Chamber essays The Chair, The Needle, The Gas Chamber. The death penalty or capital punishment, is a controversial issue that a lot of people have debated. It has been part of the criminal justice system since the earliest of times. During the 1700 B.C., the Babylonians decreed death for crimes, even minor ones. The early Egyptians were also accustomed to the enforcement of the death penalty. Egyptians were sentenced to death for a crime, such as disclosing the location of sacred burial grounds. In todays world, capital punishment is still a part of the criminal justice system. Every time someone is sentenced to death a question of whether capital punishment is right arises. Should it be included in our justice systems? In dealing with the issue of whether capital punishment is right or not, we should consider all of the arguments involved. We must consider the economic argument, the deterrence argument, the retributive argument, and the utilitarian argument for capital punishment. After understanding these arguments, we will see that, although a majority of people thinks putting criminals to death is wrong and must be banned, the practice of capital punishment is nonetheless a justifiable option. Capital punishment is the oldest and most commonly used punishment since the earliest times. It is a punishment that is still used in our modern justice systems. Capital punishment is retained in 92 countries and territories in 1990, including the United States (37states), China, and Islamic Countries.1 In the Collins College Dictionary, Capital punishment is defined as the punishment of death for committing a serious crime. In Roman law the term had a wider significance and meant, besides the summum supplicium (death), those punishment that affected the caput (status) of the citizens, namely banishment (aquae et igni interdictio) under the republic or deportatio (deportation) un...

How to Become More of a Morning Person

How to Become More of a Morning Person You hear a lot, especially around the new year, about early birds getting worms and how important it is to start your day off right with all these morning rituals. But what if your morning ritual is sleeping as late as possible, then snapping at everyone in your path until your triple shot of coffee kicks in? Here are a few strategies to train yourself to be a morning person.Get enough sleep.This is the number one most important factor to waking up fresh: getting enough sleep. Try to normalize your sleep routine. Start going to bed religiously at a certain time that leaves you sufficient sleep before your desired wake-up time. Be consistent. Try to sleep and wake up at the same time every day. If your desired schedule is really far from where you are now, start working back to it slowly, in 20 minute increments until you’re in the groove.Make waking up a gentle experience.Turn off that honking awful alarm and switch it to something more soothing and fun that makes you want to get out of bed. If you can,  leave your blinds open so you will get a flash of natural light to help jumpstart your body clock.Protect your time.Having enough time to do the things you need to do in a day and still take care of yourself can be difficult. Learn to say â€Å"no† to added activities and obligations. Slash an hour out of your day that’s just for you (to sleep!).Create your own rituals.Give yourself a bedtime ritual and follow it religiously. Turn off your electronics for at least an hour before turning in. Lay out your lunch and clothes and materials for the morning. Make your to-do list for the next day. Have a soothing cup of tea and get into a cozy robe. Make sure you have a nice sleeping area as well- new sheets never hurt at times like these!Reward yourself.Give yourself treats for accomplishing your early rise. Some ideas: set up all the elements to create your favorite breakfast, or save a podcast to listen to  while you’re in the shower. Maintain a healthy lifestyle.There’s no underestimating eating right and exercise in your new sleep pattern project. Exercise boosts energy- particularly when done in the early morning, and so does feeding your body the good things that it needs. Especially protein. You’ll be setting yourself up for all kinds of success- not just with your sleep schedule.Give yourself a reason.Keep your mind on why you’re trying to carve out this new habit. Eyes on the prize. Make it mean something to you and you’re more likely to stick with it.Try an app.If you need a little outside intervention, try an app like Better Me, or Sleep Cycle, or Wake n Shake.

Personal Finance- Heath insurance Research Paper

Personal Finance- Heath insurance - Research Paper Example It works together with SEHA, the national insurance scheme to ensure proper health services. The insurance being able to cover any hospital is essential in providing the citizens are satisfied with the services they get from hospitals all over the country. The scheme provides a mandatory health insurance for the people. It is key to ensuring the realization of Qatar’s vision 2030 when it comes to providing proper health care for its people (Pallot, 2014). SEHA came into existence when Qatar formulated goals that would ensure good health care for its people and reduce the number of deaths caused by inadequate health care. The health care strategy seems to be working well for the people since its inception in the state of Qatar. The network associated with SEHA includes both private and public health care providers. The people who are eligible to register with the insurance get a list of hospitals and health care providers they can work with for the better health (Seha, 2015). The strategy of working with SEHA has provided excellent efficiency and transparency in the national health care sector. The first stage of the scheme had its implementation in July of 2013. The best feature of the first stage is that it covered the health care of women who are 12 years and above to gynecology, maternal, prenatal and postnatal clinic for their children. Other health problems related to women also receive cover in the first stage implementation of the strategy. The second phase of the study, inaugurated in April 2014 provides comprehensive insurance cover for all the Qatari citizens for all the fundamental health problems (Seha, 2015). Qatar is now at the forefront of the global initiative that calls for a comprehensive health coverage for all the people. The World Health Organization is at the forefront in ensuring all the countries around the world provide national health insurance cover. The insurance cover for the people of Qatar through SEHA has

Invisible Man, by Ralph Ellison Essay Example | Topics and Well Written Essays - 750 words

Invisible Man, by Ralph Ellison - Essay Example The narrator then walks away thinking that the man is not seeing him and he was almost killed by â€Å"figment of his imagination. According to the author another concept of invisibility comes out when was in a hole thus separated from the society and chooses to remain in the cave the narrator become invisible when he went underground mainly because he felt betrayed in the outside world and now he comes out not as an invisible person who always heeds the Whiteman’s instructions but on his own dignity and senses to get the power and a since of self-respect (Wells 34). Thus this brings out the fact that invisibility means separation from society. And also the fact that he lives underground and he is consuming the manipulated light and power company and lives for free consuming the power with his light bulbs (Wells 35). Invisibility is also brought up when the invisible man is accused by Dr.Bledsoe for betraying his trust to Jim Truebood and thus being given the an impression different from the true one in a way being told to value the white fox (Wells 75). He is then suspended from the university indefinitely in the true sense not to be taken back. He is invisible since he is called an enemy of the college and given an empty hope. The Author is also invisible in a way that when he is seriously injured at the hospital the doctors doesn’t seem to see who he is and out of ignorance they use him as a guinea pig for their electric machine, clearly indicating that Dr.bledsoe and the medical personnel are not adhering to the principle of equal respect to all meaning other figures in the society and especially the blacks were not seen or given full consideration in society (Wells 34). The narrator is invisible because he lacks the ability and powers to help him and is given empty hopes when in the real sense he was expelled (Wells 58). The invisible man is invisible since after

Political Science Paper Essay Example | Topics and Well Written Essays - 1500 words

Political Science Paper - Essay Example They all came up with different views concerning political authority. Hobbes supported complete monarchy; Locke supported natural rights and Rousseau spoke of joint self-government in the name of "the general will" (Cohen and Fermon, p 281). This paper will discuss the social contract of Hobbes, Locke, Rousseau, and Burke; giving a clear understanding of human nature as viewed by the four philosophers and explaining whether the philosophers think that the congress is a â€Å"broken branch†. Question 1: A social contract of Hobbes, Locke, Rousseau, and Burke Thomas Hobbes Thomas Hobbes wrote that, in the absence of political law and order, human life would result to be; solitary, poor, nasty, brutish and short lived (Cohen and Fermon, p 205). This would give all individuals fundamentally the right to everything, and thus the freedom to murder, sexual assault and theft. Thomas Hobbes came up with the social contract whereby individuals came together and surrendered some of their individual rights so that others would relinquish theirs. It meant that an individual Y would give up on their right to kill for another individual Z to live. This resulted in the setting up of a state, an independent body which would create laws to control social interactions. Hobbes preferred a monarchy system. This meant that human life was thus no longer a warfare but peace towards all (Cohen and Fermon, p 206). John Locke John Locke's idea of the social contract was different from Hobbes' in several deep ways. It retained only the central notion that individuals within a state of nature would come together to form a state (Cohen and Fermon, p 243). Locke wrote that integrity linked people together in a state of nature, by The Law of Nature. They could not bring harm to one another in their lives or belongings. He stated that without the government to protect them against those looking to wound or enchain them; individuals would not be secured in their rights and freedoms. They would survive in panic. Locke quarreled that individuals would be in agreement to create a state that provided room for a government which would protect their lives, independence, and possessions of those who existed within it (Cohen and Fermon, p 244). Jean-Jacques Rousseau Rousseau's political theory differs in vital ways from that of Hobbes’ and Locke’s. Rousseau's theory of socialism stands out in his development of the "luminous conception† of the â€Å"general will† (Cohen and Fermon, p 2). In his easy of the social contract, he said that it was the foundation of political rights based upon unlimited popular dominion. Rousseau argued that liberty would only be achieved where there was direct rule by the citizens as a whole in lawmaking. This was because of the popularity of sovereignty being inseparable and absolute. Rousseau also maintained that the individuals were not familiar with their "real will," plus that an accurate society would not be bor n until a prominent leader arose to create new standards and ways of the individuals, he thought that this would be best achieved if a planned use of religion would be introduced. He termed the consummate leader as â€Å"the Legislator† (Cohen and Fermon, p 280). Edmund Burke Burke unlike Hobbes, Locke and Rousseau; spoke against democracy. He thought though it would be desired by many individuals in most regions, in his country Britain; he stated that it would be incept

Analysis of C Seasons Footwear Company

Analysis of C Seasons Footwear Company Introduction For the business world today, the aim of every company is to invest in an environment that is economically safe with the aim of working towards making profit, make maximum returns on investment and to kept the interest of the companys shareholders in mind and also to have the interest of customers in mind in order to gain competitive advantage by working on core competency of the organisation. The company is in the athletic footwear industry called C SEASONS. The company used a differentiated strategy for the sale of its sports footwear. This is going into the footwear market in a different way from other footwear making companies in order to have a competitive advantage over other athletic footwear industry. C Seasons Footwear Company has been in the footwear industry for the last five years supplying the best footwear to four different regions namely, North America, Europe Africa, Asia Pacific and Latin America. The BSG Online simulation was based on twelve industries that were into athletic footwear located in four regions (North America, Europe Africa, Asia Pacific and Latin America. It started with twelve companies and to compete with other company and make necessary decisions and design and implement a strategy that will provide a longterm return for shareholders over the next five years. The report will focus on company 25 (C SEASONS). According to Johnson, et al (2009) a differentiation strategy seeks to provide products or services that offer benefits that are different from those of competitors and that are widely valued by buyers. p.153. The aims and objectives of the BSG online simulation are: Becoming the market leader in the footwear making industry. To have a good shareholder returns. To have a high net profit at the end of the game simulation. Various report, tables and graphs would be used to help decision making processes. The table below shows the strengths and weaknesses for C Seasons on both the internet segment and wholesale segment of the business for the five years. Simulation Result. Year 1. In order to be the market leader, we decided that in year 1 we would be making a 1% charitable contribution, by doing this it would help reduce the tax payable by the company at the end of each financial year. The company would also be involved in workforce diversity programs. The company also decided that at the end of the year we would have certain percentage of our unsold stock on clearance sales. For the North American market clearance would be 25%, Europe Africa would be 25%, Asia Pacific would be 50% and 50% for Latin America. The company also had strengths in all regions in the models offered, rebate offers and advertisement. Some weakness were also identified such as the style and quality, delivery time and the wholesale price. At he end of the first year the company had an image rating of 66 and a credit rating of A. The net profit margin in the first year was 14.1% while return on equity was 22.8%. The current ratio in the first year was 2.74 while the asset turnover was 0. 93. Year 2 In year two the strengths of the company in the regions were the models offered and the rebate offers. The inventory clearance was left as the first year which the company believed would attract more customers. The weaknesses in year two were style and quality, wholesale price offered to retailers, the delivery time, celebrity appeal and free shipping. Return on equity in year two was 23.4% while the net profit margin was 16.4%. This was a 3.1% rise from the first year which points out that the company was selling well. Asset turnover in the second year was 0.93 while the current ratio was 4.11%. Year 3 In year three the strengths of the company in the three regions were the free shipping offered, rebate offers, celebrity appeal and the models offered. The return on equity in year three was 19.7%. Net profit margin 16.9%. Asset turnover was 0.57 while the current ratio was 5.37%. The company had some weaknesses in the third year of business delivery time, retail outlet, and advertising were the setback for the company. Year 4 In year four the company decided to pay shareholders, a sum of $0.50/share is to be paid to each shareholder per the number of share(s) they hold in the company. Shareholders were paid dividend as a sign of goodwill and also to show value for the money they have and would invest in the company. The company showed some strengths during the trading year such as the models offered, the free shipping offered, rebate offers and good advertising. The company also had some weaknesses in some of the regions such as the style and quality, retail outlet and the delivery time. The return on equity for year four as 10.3%. Net profit margin for the year was 10.5%, the reason for this was the dividend paid to shareholders during the year. The asset turnover for the year was 0.76 while the current ratio for the company was 7.32%. Year 5 In year five the current ratio for the company was 8.21% while the operating profit margin was 25.7% and net profit margin was 17%. In the fifth the company had some weaknesses such as wholesale price, style and quality and the retail outlet. The strengths during year five were free shipping offered, the good advertisement made, the delivery time, the rebate time offered and the celebrity appeal the business had. The asset turnover for year five was 0.72. Strategic Thinking a.) Strategic Analysis The basis strategy used in the simulation was a differentiation strategy â€Å"this seeks to provide products or services benefits that are different from those of competitors and that are widely valued by buyers† (Johnson et al, 2006) pg 153. C Seasons offered a good quality product and started with a slightly lower price for a quality product that it was producing. C Seasons used the PESTEL framework to analyse its external environment. â€Å"The PESTEL framework categorises environmental influences into six main types; political, economical, social, technological, environmental, and legal factors† Johnson et al (2006) pg 25. The aims was to achieve competitive advantage by offering better product or services at a reasonable price or enhancing margins slightly higher. Although, Seasons product may be identical, but possible to differentiate on the basis of the following Quality product Reasonable price Global brand Broad market Unique value Niche market Product differentiation is another strategy for gaining a market foothold, and to be successful, product differentiation must be valued by target customers. It must be protected by products, make duplication by rivals difficult or impossible Today, most successful and powerful companies grew out of business model that were elegant, compelling in their logic and powerful in economic potential as some variation of the value chain that support business. b.) Mission And Vision â€Å"A mission is a general expression of the overall purpose of the organisation, which, ideally, is in line with the values and expectations of major stakeholders and concerned with the scope and boundaries of the organisation† Johnson, et al (2006) pg 9. â€Å"A vision can also be described as desired future of the organisation. It is an aspiration around which a strategist might seek to focus the attention and energies of members of the organisation† Johnson, et al (2006) pg 9. Therefore, the mission of C Seasons will be to become ‘the major player in the market and the vision is ‘to produce the best footwear that are worn and cherished the world over by both children and adult. External Environment External environment examines opportunities and threats that exit in the environment. Both opportunities and threats exist independently of the firm (Adkins, March 2008). See appendices. Internal Environment The internal environments are those that the company can set up strategies for and make sure that the decisions are the right one for the company. See appendices. Value Chain Value chain analysis also highlights the mechanisms through which developing countries and their procedures have upgraded their activities and linked to producers and consumers in the global economy, or may do so in the future in a manner that can lead to a sustainable income growth. The results of this type of analysis should indicate the way to policy challenges confronting the private and public agents operating in or promoting the chain (Kaplinsky,2000). The VRIO framework was the foundation for internal analysis in order to lead to sustainable competitive advantage a resource or capability should be valuable, rare, imitable and organised. Decision Making And Personal Learning C Seasons decided not to take a bank loan in the first year of business, the reason for this was to see if the company could sustain itself without a loan or overdraft. At the end of year one the company had a total sales of $267,140m with a net profit of $37,666m. In year four the business decided to issue dividends to shareholders, a $0.50 was to be aid to each shareholders per the number of shares they hold. The reason for the dividend been paid to shareholders was as a result of increase in the businesses market share and profit. The reason why the net profit in year four was low was as a result of the exchange rate at the time which went up to $21,764m compared to $6,756m in year three. The company had problems with its style and quality during the first two years of business and were able to sort it out by year three. In order to generate net income on our investment, we signed a celebrity to endorse our product and also wear the footwear during shows and also placed some adversitment on TV and billboards. We tried to create a new concept with good features in order to meet customers aspiration at this period our firm started making sales. In all, this exercise have exposed me to know how business can be done in real life and make necessary strategic decision that will make the business more viable to operate. These also allowed me to have an in depth understanding of business practice and ability to have a longterm vision and generate positive customer and shareholder expectation. I was also able to know how to use the accounting ratios in calculating for businesses. Conclusion To gain return on investment, strategic decisions must be made in accordance with the set objectives, the report focused on developing strategic decisions which helped in comparing the simulation to a real life business. An important skill derived will monitor numerical information and analysing these statistics in order to forecast the future and successfully survive in the business. The various experienced gained during the cause of the simulation game and comparison of other group result to improve the firms decision making were utilised this included taking risks to ensure that the firm performance in the market is high. Charts and financial ratios were analysed during the course of the simulation exercise to complete the tasks, this helped the decision making process. Making use of resources and information that is available. Recommendations C Seasons is clearly the top of its industry, but no company is invulnerable. Seasons has several avenues of improvement. If they want to continue to build upon their lead and maintain their status in the industry, they need to take a hard look at their mission and define it in SMART terms. The ability to reach some of their target customers in such a fashion could be a huge marketing advantage. Seasons reputation will be more positive and if they can gain back customers lost due to negative publicity. People already associate Seasons with quality retail products. It would be even better to feel good about buying their product and not feel as if people are being exploited every time they purchase a Seasons product. Appendices The Summary of Internal and External Analysis Swot The SWOT summarizes the key issues from business environment and the strategies capability useful as a basis against which to generate strategic options and assess future courses of option(Harvard Business Essentials,2005). Its helps to generate strategic alternatives from a situation analysis, and can be applicable to either corporate level or business unit level and do appears in marketing plans The internal and external situation analysis can produce a large amount of information, much of which may not be highly relevant. The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats. The following diagram shows how a SWOT analysis fits into a strategic situation analysis. SWOT Profile The internal and external situation analysis can produce a large amount of information, much of which may not be highly relevant. The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats. In summary, the interaction of the internal and external analysis will result to SWOT important. e.g, the strengths can be leveraged to pursue opportunities and to avoid threats, and managers can be alerted to weaknesses that might need to be overcome in order to successfully pursue opportunities. Strengths In a SWOT analysis, the capabilities that enable Seasons company to perform wellcapabilities that needs to be leveraged. The company has introduced many innovative products giving it a competitive edge. Its global reach provides it an opportunity to tap growing global footwear market. The companys consistent innovations have enabled it to remain competitive and maintain market share Weaknesses In a SWOT analysis, the characteristics that prohibit Seasons company or unit from performing well and need to be addressed. The seasons company falls behind in brand awareness compared to its competitors because of lacking celebrity endorsements. The company faces intense competition from global players such as other competitors. Opportunities In SWOT analysis, the trends, forces, events, and ideas that Seasons company or unit can capitalize on. The global footwear market has shown positive growth in recent years. The North Americas and EU markets are expected to grow at CAGR of 4.3% and 3.2%, respectively, to reach values of $93.2 billion and $60 billion in 2010. The Asia Pacific region is set to grow more strongly in the 20052010 period, recording a CAGR of 4.7%. a positive outlook for the global footwear market would boost the revenue growth of the company. Threats In a SWOT analysis, the possible events or forces that Seasons company or unit must plan for or mitigate. The principal materials used in manufacturing footwear products are natural and synthetic rubber, plastic compounds, foam cushioning materials, nylon, leather, canvas, and polyurethane films used. As a result of rising oil prices, the prices of synthetic rubber and plastic based products has increased. Rising oil prices will further increase the prices for petroleum based products. Increasing raw material costs would increase the companys production costs and may affect its profitability. SWOT Analysis Limitations The classification of some factors as strengths or weaknesses, or as opportunities or threats was somewhat arbitrary. For example, a particular company culture can be either strength or a weakness. A technological change can be a either a threat or opportunity. But, the most important was that firms awareness of them and its development of a strategic plan to use them to its advantage. Competitive Environment The prospects for longterm industry wide growth in footwear sales are excellent. Athletic shoes have become the footwear of choice for children and teenagers, except for dressy occasions. Increased adult concerns regarding physical fitness are boosting adult purchases for use in exercise and recreational activities. Distribution Channels The ultimate customers for athletic footwear, of course, are the people who wear the shoes. But athletic footwear manufacturers have all refrained from integrating forward into retailing and making direct sales to the final user. Customer demand for athletic footwear is diverse in terms of price, quality, and types of models. There are customers who are satisfied with no frills budgetpriced shoes and there are customers who are quite willing to pay premium prices for topoftheline quality, multiple features, and fashionable styling. Wholesale Selling Price The higher your companys wholesale price to retailers, the higher the prices that retailer will charge customers. Consumers are quite knowledgeable about the prices of different brands, and many do comparison shopping on price before setting upon a brand to purchase. The Number Of Retail Outlets Retail outlets are essential in accessing the consumer market. The more retail outlets a company has carrying its brand of shoes, the more market exposure a manufacturer has and the easier it is for consumers to purchase the brand. Celebrity Endorsements Footwear companies can contract with celebrity sports figure to endorse their footwear brand and appear in company ads. Celebrity endorsements, along with the impressions and perceptions people gain from watching a companys media ads over time, combine to define how strong a brand image a company enjoys in the minds of athletic footwear buyers. Customer Rebates Manufacturers who give rebates provide retailers with rebate coupons to give buyers at the time of purchase. To obtain the rebate a customer must fill out the coupon and mail it to the manufacturers distribution warehouse, along with the receipt of purchase. The VRIO framework was used to evaluate how capable Seasons Value A resource is valuable if it helps the company to meet an external threat or exploit an opportunity. If a resource helps to bring about any one of these four things then its valuable Quality Service Seasons offer a quality service, and the good does whats designed for exceptionally well. Innovation Process innovation can influence efficiency rather than having a direct effect, because the company can have at least temporary monopoly on new product. Rare Seasons brand name is valuable but most of its competitors ,also have widely recognised brand names as well, making it not that rare. The Seasonls brand may be most recognised, but makes it more valuable not more rare. Uniqueness Its a prime locations, design, and intellectual property. Inimitability The inimitable resource are often result of historical, ambiguous or social complex causes. Intangible resources or capabilities like corporate culture or reputation are very hard to imitate and so inimitable e.g Seasons marketing strategy leads to distribution, partnership programme leads to customer relation management. Organised A resource is organised if the firm was able to actualise it. If analysis does turn up a valuable, rare and imitable resource that Seasons was not taking advantage of, then recommendations. Porters Five Forces The essence of formulating competitive strategy, writes scholar porter was relating a company to its environment. Every companys environment includes with customers, competitors, suppliers and regulators etc, and has impact on its profit potential (Harvard Business Essentials,2005). Both current and potential customer, each requirements for product quality, features and utility. Changes in the external environment may be related to competitors, suppliers, partners, customers, sociochanges, economic environment etc. The external analysis was use to examine opportunities and threats which do exists in the environment, and both opportunities and threat exists independently of the firm. The opportunities were favourable conditions in the environment, which produce the results for an organisation if agreed. But, the threats were conditions or barriers that may prevent the firms from reaching its objectives. Power Of Buyers The bargaining power of buyers was very high, as Seasons continue to market their products and differentiate their brands against competitors, so as to increase sales and market share. With the use of internet marketing, helps the company to improve accessibility and intimacy among users. It helps the brand entity plays its role in purchasing behaviour, strong identity will gives customers trusts and loyalty. Some of the online customers are sensitive to price and switching cost for the buyer was low. Power Of Suppliers The threats of bargaining power of Suppliers was very low, many suppliers in this industry, little differentiation among suppliers and makes it nonexistence. The suppliers dependent on the firm in order to survive can switch between suppliers quickly and cheaply due to geographical locations, cheap labours on various regions. In this industry, raw materials were abundantly present (Leather, rubber, cotton) etc, will help the seasons to standardise their input procedure especially to material used, labours, suppliers, services and logistics in some of the regions. Threats Of Substitutes The buyers propensity to substitute was very low. Consumers are not likely to substitute due to the performance specification of the product. e.g, a basketball player would not wear boots to play basketball. Therefore, there are no real substitutes for athletic footwear. Consumer substitutes for athletic footwear products are low because there are little alternatives to switch, some substitutes for athlete footwear could be boots, sandals, dress shoes or bear feet. Barriers To Entry Threats of entry was very low in the sense that, seasons is able to control their costs to retain performance advantage over emerging competitors in the industry. The capital injection into web site development is high and must be updated frequently with new promotions and added features to attract online shoppers. There are many proprietary product differences in the industry therefore brand identity has an immediate competitive advantage. The online footwear industry is highly abundant with hundreds on online merchants. Switching cost is low for the consumer, and may occur frequently depending on consumer preference and other factors affecting consumer, and may occur decision, (i.e. price sensitive consumers). Selling footwear online is highly competitive; however, barriers to enter into this ecommerce industry are quite low. Rivalry Among Existing Competitors The rivalry among existing competitors in the footwear industry was very high. Most individuals in North America have access to high speed internet and online purchasing has become the new trend for the twenty first century. Almost every large firm has a web site, and most of these web sites contain virtual stores which provide convenience to consumers. Competition is fierce in the footwear industry and those who dominate or lead the market do so with high capital expenditures, aggressive sales and marketing strategies, and strong brand identity. Pestle Analysis Political Analysis Political environment vary widely between countries and can alter rapidly. Government can of course create significant opportunities for organisations. It is important, however, to determine the level of political risk before entering a country (Johnson et al, 2009) pg 218. Examples are the political stability of the country, tax policies, etc. Economic Analysis key comparators in deciding entry are levels of gross domestic product and disposable income which help in estimating the potential size of the market. However, companies must also be aware of the stability of a countrys currency which mat affect its income stream (Johnson et al, 2009) pg 218. Examples inflation rate, interest rates, labour costs, etc. Social Analysis Social factor will clearly be important, for example the availability of well trained workforce or the size of demographic market segments old or young relevant to the strategy (Johnson et al, 2009) pg 218. Examples are income distribution, consumer behaviour, living standard. Legal Analysis Countries vary widely in their legal regime, determining the extent to which businesses can enforce contracts, protect intellectual property or avoid corruption. (Johnson et al, 2009) pg 219. Another external factor that C Seasons faced was other competitor, this was difficult because we new that other industries would have access to our details and would see what we were doing and try to target our business. The edge our industry had was that we spent more on advertising and reducing our delivery time to two weeks. Internal Environment Technology Capabilities All the industry under the simulation game has got one thing in common and that it we are all making athletic footwear. We all want to make the best footwear and so we would make sure that we use the best and very latest technology to produce the best footwear for the athlete or for the public that would wear them. Distribution This is how the footwear is distributed to the wholesalers and private customers. C Seasons was able to reduce delivery time from four weeks to two weeks which helped sales. Purchase Decision Purchase decision is what will determine the product a customer will purchase or buy, this would in turn reflect in the decision to be made by the company. In all cases, before customer makes a decision to purchase a particular product they would compare prices of the product with the value they hope to enjoy from such product. C Seasons was able to enhance the purchase decisions of its customers by making their footwear a high quality with good styling.